Refinery29 -
28 Oct 2012 20:00

When we first came across the phenomenon of consumer images for this horse head mask on Amazon, we assumed it was the work of this hilarious Twitter handle. But a little investigation revealed that this is actually further proof that Amazon is currently the coolest social media site out there, despite its best efforts to be an e-commerce destination. Hundreds of happy customers, having purchased this unique and stylish horse mask, uploaded a variety of candid and posed images. And, yes, they are...
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